Analytics Storytelling for Impact

Course objective

Enhance the impact of your data presentations by learning how to integrate storytelling. Storytelling with data is often the missing link in delivering impactful data signals and insights to executives, management, and other stakeholders. In this analytics storytelling course, you'll learn how stories create value and why they matter, practical strategies to craft stories, how to command a room and finish strong, and how to assess the impact of your reports and presentations. This course includes a rich mix of video lectures, demonstrations of key points, references for further reading, practical assignments, and graded module reviews to validate your learning.

What you will learn

In this course, you will learn how to:

  • How to apply storytelling principles to your analytics work
  • How to improve your analytics presentations through storytelling
  • Guidelines and best practices for creating high-impact reports and presentations


One of the following courses or equivalent knowledge and skills:

  • Analysing and Visualising Data with Excel
  • Analysing and Visualising Data with Power BI

What is included

  • Videos and reading resources
  • Final exam with 20 questions
  • Hands-On Labs
  • Certification

Course Outline

  1. The power of analytics storytelling  
  2. Craft your analytics story
  3. Perfect your analytics story
  4. Land your analytics story